Profile market & customer needs to provide insights into planning process, from multiple sources: SBU sales/marketing teams, primary and secondary market research, customer interviews, industry analysts, and mining of internal customer data. Develop business cases for new concepts (opportunity size, financial impacts by BU, market share, cost of sales, profitability expectations). Specify market requirements for current and future products by conducting market research supported by on-going, intimate knowledge of existing customers and non-customers (prospects and competitors). Develop GTM (go-to-market) plan to enable market adoption of the roadmap and work with all relevant teams to ensure execution. Target market prioritization, define sales motion, effective positioning and merchandising of product. Measure and analyze existing products for opportunities to innovate and improve. Manage the solutions roadmap life cycle (inventory existing capabilities, rationalize offers, validate position in light of competitive changes, measure performance of launched offers and develop required growth or exit strategies).
Essential R equirements Typically requires 12+ years of related experience in a professional role with a Bachelor?s degree; or 8+ years with a Master?s degree; or 5+ years with a PhD; or equivalent experience. A premier communicator with exemplary writing skills and an innate ability to make very complex concepts and offerings simple and intuitive. Demonstrate the ability to influence/sell ideas and present alternatives in a convincing fashion to a mixed audience, from peers to executives. Understand macro-business economics and be able to build actionable business plans and prioritize and categorize in complex and highly matrixed environments. Proven track record as a decisive, action-oriented individual, who has led cross-functional global teams to define and achieve high value objectives. This individual will have the ability to coalesce varied constituents and drive to achieve superior results on a consistent basis. Possess the technical knowledge and business understanding well enough to identify/define Services direction, requirements & gaps. Possess a track record of having successfully delivered on complex projects and possess global experience. The successful candidate must be a team player with a proven ability to drive change through influence and collaboration across a matrix organization in a highly fluid environment.
Desirable Requirements Pragmatic Marketing certified
Benefits* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities ? all to create a compelling and rewarding work environment.
If you can take innovative products and solutions from inception to completion, this is your opportunity to develop with Dell.
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